It’s Codemojo-Caratlane Akshaya Tritiya in Bengaluru!

The Golden day (Akshya Tritiya 28th April 2017) is expected to dazzle all the Bengaluru residents with the midas touch from Caratlane: A Tanishq Partnership by bringing an exciting 5% off on gold coin purchase. To make the century-old tradition of buying gold coin on Akshaya Tritiya enticing and different, Codemojo is all set to […]

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Rewards In Progress (R.I.P)

Gone are those days where people used to wait for offers that hit only during festivals and special occasions. Now, it is all about being instant and available to them as and when they need it, else your Brand identity and visibility Rests In Peace. This is solely because of the growing competition and accessibility […]

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Wallet credits On a Winning spree (WOW)

Wallet, a mini portable locker that keeps our money and other personal credentials safe. The virtual wallet is no different from the physical one. In fact, a digital wallet helps an individual to get benefited from the additional services like cash back, bonus points, fast transaction, etc. After demonetization drive, India has started to increase […]

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OMG (Opt for Marketable Gamification)!

While millions of businesses out there want to communicate to their end users in million ways, OMG is another slice of communication that is exciting and rewarding. So, what is OMG? In general, OMG is an expression that is often used in social media platforms to express one’s feelings. But, here OMG (Opt for Marketable […]

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Does Gamification Change Consumer Behaviour? (Part – 2)

The Engagement Loop of Gamification that Influences Consumer Behaviour With reference to the human psychological pattern, gamification influences the consumer behaviour in the following way.       Motivation – Influences Consumers Gamification sets an impressive environment by inviting consumers with rewards like a set of virtual points or coins for the consumers beforehand. So, this paves a […]

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Does Gamification Change Consumer Behaviour? (Part 1)

There are a lot of theories on consumer behaviour. But, how farther have these theories been put to use? In reality, tracking the consumer behavioural pattern is one of the trickiest parts in the business puzzle. It is quite uncertain to predict, as there are a lot of distractions like peer pressure, external influence, etc. […]

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Effective App Store Optimization is just 4 Steps away (Part – 4)

Step 4 –”Survival of the Smartest” techniques, Engage and Retain existing Users     Do you know that 22% of downloaded apps are not used frequently? For any app, its prime function is not just to improve the download rates but also to engage the users effectively to decrease the app uninstall ratio and augment […]

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Effective App Store Optimization is just 4 Steps away (Part – 3)

Step 3 – Boost App Reviews to Increase New Downloads Surveys state that, around 95% users read app reviews (User Generated Content) before buying or downloading the app, as it drives the purchase decision. Apart from purchase decision, it also contributes to app ranking. How do you think you can augment the reach using review system […]

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Effective App Store Optimization is just 4 Steps away (Part – 2)

Step 2 – Unlock the Reasons to Boost App Downloads with the help of Keywords Search Engine Optimization, Keywords, App Search Optimization! These are the constant terms that app developers keep hearing before and after their app launch. How does it help them in the real-world scenario? Apart from App title, App description holds a […]

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